Brand Identity System

FORMA Design Agency

A complete visual identity system built on geometric precision, editorial boldness, and purposeful restraint.

Version1.0
Year2026
IndustryCreative Agency
FORMA
Shape. Space. Story.
02

Color Palette

A refined palette anchored in deep noir with warm metallic accents — authoritative, sophisticated, and unmistakably modern.

Primary
Obsidian #0F0F0F Primary BG
Carbon #1C1C1C Surface
Graphite #2A2A2A Elevated Surface
Accent
Warm Sand #C8B8A0 Primary Accent
Copper #B87333 Highlight
Amber #D4A574 Secondary Accent
Neutrals
Linen #E8E4DF Primary Text
Ash #9A9490 Secondary Text
Ivory #F5F0EB Light BG
Color Usage Ratios
55%
20%
15%
7%
3%
Obsidian 55%Carbon 20%Sand 15%Copper 7%Linen 3%
03

Typography System

Two typefaces in deliberate tension — Syne's geometric authority for display, DM Sans's refined clarity for body.

Syne
Display / Headings
800 · 700 · 600 · 500
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
DM Sans
Body / UI
300 · 400 · 500
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Type Scale
Display Syne 800 · 96px · -3% tracking Shape the Future
H1 Syne 700 · 56px · -2% tracking Creative Direction
H2 Syne 600 · 36px · -1% tracking Brand Identity
H3 Syne 500 · 24px · 0 tracking Visual Systems
Body DM Sans 400 · 16px · 0 tracking We craft identities that endure — built on precision, driven by purpose.
Caption DM Sans 300 · 12px · +5% tracking Brand Identity System · 2026
04

Social Media Templates

Platform-ready templates maintaining brand consistency across all touchpoints.

05

Usage Guidelines

Rules that protect the integrity of the FORMA identity across every application.

Do
  • Use the logo on approved background colors only
  • Maintain minimum clearspace around the logo at all times
  • Use Syne for all display and heading text
  • Use DM Sans for all body copy and UI elements
  • Apply the copper accent sparingly for maximum impact
  • Use the full color palette as specified in the ratios
  • Scale the logo proportionally at all times
  • Use the wordmark in all-caps only
Don't
  • Never stretch, skew, or distort the logo
  • Never place the logo on busy or low-contrast backgrounds
  • Never use unapproved typefaces in brand materials
  • Never alter the color of the logo mark squares
  • Never add drop shadows or effects to the logo
  • Never use the wordmark in mixed or lowercase
  • Never use the copper accent as a background color
  • Never recreate the logo — always use approved files
Brand Voice
Precise
Every word earns its place. We communicate with clarity and intention — no filler, no fluff.
Confident
We speak with authority. Our work speaks for itself — we don't over-explain or over-qualify.
Curious
We ask better questions. Great design starts with deep understanding of the problem.
Human
Behind every brand is a person. We design for real people, not abstract audiences.